- 800 211 1852
Who are we?
Terra Natural Designs is a creative and dedicated Latin American team with a fresh perspective on fashion and retail. Founded in 2008, we're a woman-managed business determined to help create a better world while trading in beautiful products. We strive to support the preservation of indigenous cultures and increase awareness of sustainability, while offering consumers a positive alternative.
Our Mission
Our company aims to offer the consumer a mindful choice in the retail market with a proposition of transparency and a holistically superior product: an affordable, fair trade eco-alternative for apparel, gifts & accessories.
COMPANY GoalS
Terra Natural Designs offers products designed to meet the needs of the outdoor lifestyle, enhance daily self-care routines, and connect the shopper with ethnic communities throughout the Americas. All of this creates an enjoyable and meaningful shopping experience for the consumer.
OUR SHOPPING EXPERIENCE
Our consumer is a Life of Health and Sustainability shopper looking for a mindful alternative in terms of consumption. This consumer is looking for high vibration products that improve their overall lifestyle and help them balance a hectic life with health, spirituality, connection to nature and community with others.
Artisan Crafted
Our project began by collaborating with artisans from the Kichwas and Incas in Ecuador and Peru. Our pieces reflect their traditional handmade work with a unique spin on design to meet our current everyday needs. Their materials have been used for centuries with handmade techniques, designs and colors – that transmit their cultures. By purchasing Terra Natural Designs, you contribute to preserving the cultural heritage of future generations of South American artisans.
business model
Terra Natural Designs has created a "Direct Business Model", by working directly with artisans and clients. This model makes the products accessible to most shoppers seeking the LOHAS lifestyle with an impulse buy product.
Our Goals
Who are we?
Terra Natural Designs is a creative and dedicated Latin American team with a fresh perspective on fashion and retail. Founded in 2008, we're a woman-managed business determined to help create a better world while trading in beautiful products. We strive to support the preservation of indigenous cultures and increase awareness of sustainability, while offering consumers a positive alternative.
Our Mission
Our company aims to offer the consumer a mindful choice in the retail market with a proposition of transparency and a holistically superior product: an affordable, fair trade eco-alternative for apparel, gifts & accessories.
COMPANY GoalS
Terra Natural Designs offers products designed to meet the needs of the outdoor lifestyle, enhance daily self-care routines, and connect the shopper with ethnic communities throughout the Americas. All of this creates an enjoyable and meaningful shopping experience for the consumer.
OUR SHOPPING EXPERIENCE
Our consumer is a Life of Health and Sustainability shopper looking for a mindful alternative in terms of consumption. This consumer is looking for high vibration products that improve their overall lifestyle and help them balance a hectic life with health, spirituality, connection to nature and community with others.
Artisan Crafted
Our project began by collaborating with artisans from the Kichwas and Incas in Ecuador and Peru. Our pieces reflect their traditional handmade work with a unique spin on design to meet our current everyday needs. Their materials have been used for centuries with handmade techniques, designs and colors – that transmit their cultures. By purchasing Terra Natural Designs, you contribute to preserving the cultural heritage of future generations of South American artisans.
business model
Terra Natural Designs has created a "Direct Business Model", by working directly with artisans and clients. This model makes the products accessible to most shoppers seeking the LOHAS lifestyle with an impulse buy product.
OUR BUSINESS MODEL
CRAFTING THE FUTURE TOGETHER
Terra Natural Designs is a creative and highly dedicated American-Latin team with a fresh perspective on fashion and retail. Since our founding in 2008, we’ve been a women-managed company determined to help create a better world while trading beautiful products. We strive to support the preservation of native cultures and expand awareness of sustainability while offering a positive alternative for consumers.
Our TEAM
Sales Director
Jesse Schele
Business Engineer & Strategy Advisor: Jesse is responsible for the direct contact with our client’s team to implement sales, product category implementation, etc., delivering critical information for the business.
CHIEF EXECUTIVE OFFICER
PAMELA
SOTO Krarup
Our CEO has lead us through the changes of the 21st Century to a path of success and passion for sustainability and social awareness.
DIRECT SALES MANAGER
florencia
Krarup
Flo works directly with our clients to ensure they receive the best service we can provide.
Financial & Logistics
EXECUTIVE OFFICER
Orietta
Soto KRARUP
Tita is our investment and financial expert, with experience in data analysis, working with us for over a decade.
OUR BUSINESS MODEL
CRAFTING THE FUTURE TOGETHER
Terra Natural Designs is a creative and highly dedicated American-Latin team with a fresh perspective on fashion and retail. Since our founding in 2008, we’ve been a women-managed company determined to help create a better world while trading beautiful products. We strive to support the preservation of native cultures and expand awareness of sustainability while offering a positive alternative for consumers.
Our TEAM
Sales Director
Jesse Schele
Business Engineer & Strategy Advisor: Jesse is responsible for the direct contact with our client’s team to implement sales, product category implementation, etc., delivering critical information for the business.
CHIEF EXECUTIVE OFFICER
PAMELA
SOTO Krarup
Our CEO has lead us through the changes of the 21st Century to a path of success and passion for sustainability and social awareness.
DIRECT SALES MANAGER
florencia
Krarup
Flo works directly with our clients to ensure they receive the best service we can provide.
Financial & Logistics
EXECUTIVE OFFICER
Orietta
Soto KRARUP
Tita is our investment and financial expert, with experience in data analysis, working with us for over a decade.
clients who
trust us
WEGMANS
“The people at this firm are very professional and talented. They always impress me with their knowledge and dedication.”
HY-VEE
“The people at this firm are very professional and talented. They always impress me with their knowledge and dedication.”
FIND US IN MORE THAN 1,000 LOCATIONS ACROSS THE US
We are so proud of our family of clients, including hundreds of independent stores and now pharmacies across the US.
WHOLE FOODS MARKET
“Jesse was so compassionate and really seemed to care about my case! She was so nice to work with and helped me get the results I wanted!”
NATURAL GROCERS
“We have been working with the firm for over 15 years. They handle all of our company needs and we’ve never been let down. Highly recommended.”
Brand DifFerentiation
We have been distributing to thousands of supermarkets, health food stores & pharmacies around the US for over 15 years . We have a catalog of hundreds of items in the categories of Spa & Beauty, Apparel & Gift.
PRODUCT MIX
We have learned the essential attributes of a product for the retail consumer. Our brand offers handcrafted & sustainable quality vegan alternatives to a category of products usually found in department stores at a very high price or in a low quality/ high price destination store. We offer this range of products at an impulse price; all items are under $30, and most items are under $25.
COMPLETE COLLECTION
We offer a complete collection of apparel and accessories that complement apparel and footwear at an impulse buy price-point. This is presented on a customized display, creating a unique ‘shopping experience’. Signage is optional but recommended, and we also offer promotional marketing support for the consumer.
PLACEMENT
USE TERRA’S DISPLAYS
Terra has created various display options to showcase each collection and fit perfectly into health food store areas and shelving, such as metro racks, side racks, and more. This is the best way to create amazing spaces that will create a unique shopping experience for your customers, giving them the feeling of a store within a store.
With a proven success record in this same product category in the Mid-Atlantic stores, the sales will be achieved with an EDLC (Everyday Low Cost) strategy. Displays types & displays delivery times will be finalized in the calendar when the assortments are completed. To see our complete display catalog
USE YOUR DISPLAYS
Our Hair Accessory & Outerwear lines are perfect for cross-merchandising and complementing your current mix of products in the HBC, sports, or gift section. We have put together a proposal for this mix and this specific placement
OUR OUTLOOK ON RETAIL
INSIGHTS
A NEW LIFESTYLE
LOHAS stands for “Lifestyles of Health and Sustainability,” a term used to describe a consumer demographic that values healthy living, social and environmental responsibility, and sustainable lifestyles. LOHAS consumers are interested in various products and services that promote personal and planetary health, including organic food, natural personal care products, renewable energy, eco-tourism, green building, and more.
The LOHAS movement is characterized by a desire for environmentally friendly, socially responsible, and culturally sensitive products. It is a growing trend as more and more people become aware of the impact of their actions on the planet and seek ways to live more sustainably and healthily.
LIFESTYLE OF HEALTH & SUSTAINIBILITY
LOHAS
Overall, LOHAS consumers prioritize outdoor activities that promote personal health and well-being while respecting and protecting the natural environment. LOHAS people tend to enjoy a variety of outdoor activities that promote health and well-being, as well as connect them with nature. Some of the most popular outdoor activities for LOHAS enthusiasts include:
LOHAS consumers enjoy hiking and trekking in natural environments, such as mountains, forests, and national parks. They value physical exercise and the opportunity to connect with nature.
Many LOHAS individuals practice yoga and meditation outdoors, providing a peaceful and serene environment to connect with their bodies and minds.
LOHAS consumers often choose cycling as a transportation or leisure activity to stay active and reduce their carbon footprint.
LOHAS individuals often enjoy gardening and growing their own fruits, vegetables, and herbs, which can be a source of fresh, healthy food.
LOHAS enthusiasts may enjoy surfing, paddleboarding, and other water sports, which offer a fun and challenging way to stay active and enjoy the natural environment.
Summer Collection
Fall Collection
Winter Collection
MARKET OPPORTUNITIES
Market Growth
The global ethical fashion TAM grew from $6,345.3 million in 2019 to $8,246 million in 2023, and it is forecast to reach $15,173 million in 2030 after recording $9,808 million in 2025.
The current (2022) United States Lifestyle of Health and Sustainability (LOHAS) total addressable market (TAM) is estimated to be approximately $472.51 billion.
The total addressable market (TAM) for the Lifestyle of Health and Sustainability (LOHAS) in the United States was $355 billion in 2019, up from $290 billion in 2008.
The market is predicted to grow at 10% per year.
Regarding the number of consumers, TAM for LOHAS in the United States grew from 19% of the total US adult population to nearly one-third in 2019. According to a recent report, the United States population patronizing the green market (environmentally friendly goods and services) was 78% in 2021.
competitive model
ARTISAN PARTNERSHIPS &
DISTRIBUTION MODEL
We offer high-quality products based on great partnerships with our artisans and clients. We can work directly with our artisans, having our offices in Quito-Ecuador, and our own distribution center in Miami and the Midwest, shipping directly across the country.
Working with no intermediaries offers excellent value for the consumer: the shopping experience of a destination shop and the quality of a department store with competitive prices.
