Our Mission
Our company aims to offer the consumer a mindful choice in the retail market with a proposition of transparency and a holistically superior product: an affordable, fair trade eco-alternative for apparel, gifts & accessories.
About us · Since 2008
Fashion that matters, handmade with purpose.
Terra Natural Designs is a creative and dedicated Latin American team with a fresh perspective on fashion and retail. Founded in 2008, we're a woman-managed business determined to help create a better world while trading in beautiful products. We strive to support the preservation of indigenous cultures and increase awareness of sustainability, while offering consumers a positive alternative.
- Since 2008fair-trade wholesale
- Woman-managedLatin American team
- 1,000+store locations across the US
- Ecuador & Peruhandmade by Kichwa and Inca artisans
How we do things
Mindful choices
Company Goals
Terra Natural Designs offers products designed to meet the needs of the outdoor lifestyle, enhance daily self-care routines, and connect the shopper with ethnic communities throughout the Americas. All of this creates an enjoyable and meaningful shopping experience for the consumer.
Artisan Crafted
Our project began by collaborating with artisans from the Kichwas and Incas in Ecuador and Peru. Our pieces reflect their traditional handmade work with a unique spin on design to meet our current everyday needs. Their materials have been used for centuries with handmade techniques, designs and colors that transmit their cultures. By purchasing Terra Natural Designs, you contribute to preserving the cultural heritage of future generations of South American artisans.
Our Shopping Experience
Our consumer is a Life of Health and Sustainability shopper looking for a mindful alternative in terms of consumption. This consumer is looking for high vibration products that improve their overall lifestyle and help them balance a hectic life with health, spirituality, connection to nature and community with others.
Business Model
Terra Natural Designs has created a "Direct Business Model", by working directly with artisans and clients. This model makes the products accessible to most shoppers seeking the LOHAS lifestyle with an impulse buy product.
Crafting the future together
Our team
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Chief Executive OfficerPamela Soto KrarupOur CEO has led us through the changes of the 21st Century to a path of success and passion for sustainability and social awareness.
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Sales DirectorJesse ScheleBusiness Engineer & Strategy Advisor: Jesse is responsible for the direct contact with our client's team to implement sales, product category implementation, etc., delivering critical information for the business.
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Direct Sales ManagerFlorencia KrarupFlo works directly with our clients to ensure they receive the best service we can provide.
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Financial & Logistics Executive OfficerOrietta Soto KrarupTita is our investment and financial expert, with experience in data analysis, working with us for over a decade.
Clients who trust us
Find us in more than 1,000 locations across the US
We are so proud of our family of clients, including hundreds of independent stores and now pharmacies across the US.
Store locator
For retailers
Why stores carry Terra
Brand differentiation
We have been distributing to thousands of supermarkets, health food stores & pharmacies around the US for over 15 years. We have a catalog of hundreds of items in the categories of Spa & Beauty, Apparel & Gift.
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Product mix
We have learned the essential attributes of a product for the retail consumer. Our brand offers handcrafted & sustainable quality vegan alternatives to a category of products usually found in department stores at a very high price or in a low quality / high price destination store. We offer this range of products at an impulse price; all items are under $30, and most items are under $25.
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Complete collection
We offer a complete collection of apparel and accessories that complement apparel and footwear at an impulse buy price-point. This is presented on a customized display, creating a unique ‘shopping experience’. Signage is optional but recommended, and we also offer promotional marketing support for the consumer.
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Placement
Use Terra’s displays. Terra has created various display options to showcase each collection and fit perfectly into health food store areas and shelving, such as metro racks, side racks, and more. This is the best way to create amazing spaces that will create a unique shopping experience for your customers, giving them the feeling of a store within a store.
Use your displays. Our Hair Accessory & Outerwear lines are perfect for cross-merchandising and complementing your current mix of products in the HBC, sports, or gift section.
See our displaysOur outlook on retail
Terra in stores
Insights · A new lifestyle
LOHAS: Lifestyles of Health and Sustainability
LOHAS stands for "Lifestyles of Health and Sustainability," a term used to describe a consumer demographic that values healthy living, social and environmental responsibility, and sustainable lifestyles. LOHAS consumers are interested in products and services that promote personal and planetary health, including organic food, natural personal care products, renewable energy, eco-tourism, green building, and more. It is a growing trend as more and more people become aware of the impact of their actions on the planet and seek ways to live more sustainably and healthily.
LOHAS consumers prioritize outdoor activities that promote personal health and well-being while respecting and protecting the natural environment. Some of the most popular:
Hiking and trekking
LOHAS consumers enjoy hiking and trekking in natural environments, such as mountains, forests, and national parks. They value physical exercise and the opportunity to connect with nature.
Yoga and meditation
Many LOHAS individuals practice yoga and meditation outdoors, providing a peaceful and serene environment to connect with their bodies and minds.
Cycling
LOHAS consumers often choose cycling as a transportation or leisure activity to stay active and reduce their carbon footprint.
Gardening
LOHAS individuals often enjoy gardening and growing their own fruits, vegetables, and herbs, which can be a source of fresh, healthy food.
Surfing and water sports
LOHAS enthusiasts may enjoy surfing, paddleboarding, and other water sports, which offer a fun and challenging way to stay active and enjoy the natural environment.
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Bring handmade, fair-trade products to your store
Open a wholesale account, browse the catalogs or talk to our team.
Fair-trade · Artisan-made · Since 2008